In 2023 I redesigned and unified the cardboard boxes with recyclable materials to make Lumon even more ecological and sustainable. The new unified design will be used in all Lumon countries.
Global brand campaign "More room for life" concept ART
We wanted to create a more bold ad campaign than usual with images that let our consumers relate to the image with lush and imaginative elemetns and content implemented in the photos.
Here are some examples of "before and after" retouching:
The original photo from a balcony
More room for life: Jungle. The retouched image with additional content
The original photo from a balcony
More room for life: Daydream/space/imagination Retouched image with additional content.
The original photo from a balcony
More room for life: Books. Retouched image with additional content.
Brand visual update 2018
Updated Brand & Corporate Identity - The brand update was done together with bRIDA.
Material for Lumon before the Brand update:
Old brand visual materials
